Jet Blue is the first to use marketing dollars in solidarity with NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. It’s great when creativity, agency and social change comes together unlike Mountain Dew….let’s not even talk about it.
Of course, Nike’s already a fan. In a statement they said, “We admire Jason’s courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete’s sexual orientation is not a consideration.”